Public Service Pathways Postcard

The Public Service Pathways program is designed to help students connect to public service as a personal commitment, a lifelong practice, and even a career. Pathways is designed to help students get the knowledge, experiences, and career guidance they need to make positive change for their neighbors, communities, nation, and world. After the developing their sub-brand, we created additional branded collateral, including these postcards for distribution at student information fairs.

Highlights include:

• Balanced UVA’s established visual identity with the program’s sub-brand to create cohesive, recognizable recruitment collateral.

• Developed icons to reinforce key messaging and create a distinctive, engaging visual language.