Back-to-School “Spread Knowledge, Not Germs” Sell Sheet

CAMPAIGN GRAPHICS

Lysol® Pro Solutions, the B2B arm of Reckitt®’s hygiene portfolio, helps businesses boost cleaning staff productivity, build customer confidence, and meet elevated health and safety expectations with its trusted brand and proven performance. Each year, the team prepares for Back-to-School season with new campaign graphics to promote their top products. This year, the campaign focused on “Spread Knowledge, Not Germs”—how schools can protect students, teachers, and staff from viruses and bacteria that spread quickly in classroom and educational settings.

Highlights include:

• Content development that aligns with positioning and sales strategy

• Custom illustrations that carry across campaign assets

• Creation and versioning of all marketing collateral, including sell sheets, banner ads, and social media graphics